Sichuan Luobu Shine at the Chengdu D28 Annual Agrochemical Industry Summit
On December 5–6, 2025, the D28 China Agrochemical Industry Annual Leaders Summit was held in Chengdu.More than 800 agricultural input elites from all over the country gathered at the event to explore innovation in agricultural input operations and future development trends, envision the landscape of 2030, and become the definers of the future.
As the title sponsor of the dinner at this summit,Sichuan Luobu shone throughout the D28 Annual Summit with multi-dimensional brand storytelling,impressing all attendees with its dedication, innovation, and growth.
Brand Story of Sichuan Luobu
- Lecture by Master Feng – Sichuan Luobu: Performance Matrix for Drone Application Scenarios.
- Keynote– Against Involution: Differentiation Focus and Value Creation of Sichuan Luobu.
- Dinner Address - A Typical Case of Rapid Growth for SMEs.
- Seat Back Sticker – There are only two types of MKP on the market:One is Sichuan Luobu, the other is others!
- Cover Story – The three brothersof Luobu : Dedicated Pioneers in Drone-Grade MKP.
- Product Exhibition – Luobu Drone-Grade MKP Attracted Crowds and High Praise.
- Honor – A Trusted Brand Recognized by the Market and Customers.
Master Feng’s Lecture – Sichuan Luobu: Performance Matrix for Drone Application Scenarios.
There is an enterprise in MKP industry called Sichuan Luobu.
It is a company specializing in monopotassium phosphate (MKP).
Yet it does not just produce a “better” conventional MKP;
it is redefining what “excellence” means in drone application scenarios;
Its performance matrix is designed specifically for drone-spray operations.
It “understands your time pressure,” so it dissolves rapidly;
It “understands your quality concerns,” so it resists caking;
It “understands your high expectations for effectiveness,” so it features strong adhesion, small contact angle, and high absorption;
It “understands your need for easy and convenient operation,” so it exhibits excellent compatibility.
Every aspect of its performance matrix is a precise response to a specific pain point in drone application operations.
— Feng Weidong
Editor-in-Chief, Agricultural Materials and Markets Media
Keynote– Against Involution: Differentiation Focus and Value Creation of Sichuan Luobu.
Faced with the "red ocean" in the traditional market, Sichuan Luobu’s core philosophy is not to "fight for a share of the cake", but to "create a new cake".The company was keenly aware of the huge gap between the urgent demand for high-concentration, fast-dissolving fertilizers in drone application scenarios and the drawbacks of traditional products — slow dissolution and frequent nozzle clogging.
Based on this insight, Sichuan Luobu resolutely phased out other product lines and focused all its resources on the drone-grade monopotassium phosphate (MKP).
To define the meaning of "drone-grade", the company not only committed itself to product but also took the lead in establishing China’s first drone-grade standard in 2022.On the basis of national standards, it added key indicators such as apparent density and self-dissolution in water (≤ 1 minute), turning "drone-grade MKP" from a vague concept into a measurable benchmark category.
After experiencing rapid growth, Sichuan Luobu once faced an internal division between “cutting prices to seize market share” and “upholding product quality”.The management team firmly chose the value-driven path.True innovation does not mean overthrowing the old;it means achieving excellence through continuous micro-innovations that solve real, small problems and do that insanely well.Based on this, Sichuan Luobu has formulated its five-year R&D plan with a clear core strategy:
- Continue to focus on drone-grade monopotassium phosphate (MKP),and keep iterating in formulation, instant dissolution, anti-caking and tank-mix compatibility to set an industry benchmark.
- Look ahead and develop the “MKP+” product series.In response to the new demand for high-temperature resistance caused by extreme weather worldwide,develop modified compound products to build new advantages in more niche segments.
Sichuan Luobu has a clear goal:There are only two kinds of drone‑grade MKP in the world, Sichuan Luobu and all others.
Dinner Address - A Typical Case of Rapid Growth for SMEs.
Thanks to trust and support from all friends, Luobu’s drone-grade MKP has reached every corner of China and our company has grown from a small enterprise into a highly recognized success in drone-grade MKP.
We would like to thank Agricultural Materials and Markets Media for building this valuable platform also, our rapid rise would not have been possible without you.The growth of Sichuan Luobu can truly be seen as a classic example of how Agricultural Materials and Markets Media helps small and medium private enterprises.
We are willing to share the details of our cooperation, and we hope to exchange ideas and explore together so that more small and medium private enterprises can benefit.We are deeply grateful to every new and old friend for your care, support and trust in Sichuan Luobu.This friendship is the most precious treasure for the three brothers and all the employees at Luobu.It also gives us the greatest confidence to dig ten thousand meters deep in drone-grade MKP.
Seat Back Sticker – There are only two types of MKP on the market: One is Sichuan Luobu, the other is others!
Cover Story – The Three Brothers of Luobu : Dedicated Pioneers in Drone-Grade MKP.
Every attendee at the D28 Annual Summit received Issue No. 5 of Agricultural Materials and Markets Media in materials bag. The cover story features the three brothers of Luobu, dedicated pioneers in the phosphorus and potassium niche.
Product Exhibition – Luobu Drone-Grade MKP Attracted Crowds and High Praise.
Honor – A Trusted Brand Recognized by the Market and Customers.
Sichuan Luobu Drone-Grade MKP has been awarded “Farmers’ Trusted Brand” for four consecutive years.
At this D28 Annual Summit, Sichuan Luobu impressed all attendees with its seven-scenario brand narrative.
Choosing Luobu means choosing reliability.